I wanted to take my company in a new direction, which meant a new marketing plan was needed. I have always used direct mailing campaigns before, but I was targeting a different demographic this time around. While I know a little about marketing, I knew next to nothing when it comes to online marketing tactics. I wanted to try an email campaign though, so I went online and did a search for the best email marketing services. I wanted to find a company that would be able to help me since I had never done one before.
What I found was actually better than that though. I was able to find a website that lists the top ten companies for their email marketing software packages. I thought that I was going to have to hire a company to do this for me, but it turns out that I was able to handle all of it on my own. I know that sounds pretty crazy coming from someone who has never done an email campaign before, but the software that is developed nowadays for business owners like me is just incredible.
Without really understanding anything about it, I was able to use the software for the company that I chose to reach a demographics that I never thought possible prior to this. There were hundreds of templates for me to choose from, and I was also able to do unlimited emails for one very low price. Even better was the fact that I was able to use this for 30 days without paying, just because the company is that confident that it is a product that I will want to use again and again. They are right in their thinking too. Now that I have tasted success this way, there is no way I won’t continue to do email marketing campaigns in the future.